Partnering with the next generation of category defining companies.
We specialize in helping early-stage consumer companies scale from inception stage to Series A and beyond.
Learn MoreThe $60 trillion global consumer economy is rapidly changing with how modern consumers eat, move, and experience the world around them.
With a thematic focus on companies innovating at the intersection of Food as Health, Active Lifestyle, and Offline Experiences, we invest around human needs that are truly timeless — even as the ways consumer fulfill them continue to evolve.
Brandon Alster
Founder & Managing Partner
Why Founders Partner With Us
- 01
Consumer.Deeply understood.
We’ve backed and built consumer businesses across categories, with firsthand insight into what makes an enduring consumer brand.
- 02
More than capital.A true partner.
We work alongside founders at key decision nodes along their journey, from building teams and crafting strategy to forging key business partnerships.
- 03
A powerful network.Put to work.
Our network spans founders, investors, creators, athletes, retailers, and strategic partners. Our relationships help open the right doors at the right time.
- 04
We back people.Who make things happen.
We back founders with deep perspective on the problem they’re solving and the ability to rally the right people behind their vision.
Our Partners
Jesse & Ben’s
Restaurant-quality fries made with only three ingredients and no seed oils.
Avoli
Performance volleyball footwear built for her game and designed for her style.
Joy Supply
Bringing the fun back to cookies with real, clean ingredients.
HNY+
Clean, honey-powered energy and electrolytes built for athletes.
HYQ
Nostalgic sports drink taste with optimized hydration and a lighter nutritional profile.
Buncha
Affordable grocery delivery powered by a dedicated, refrigerated delivery network.
Caper
The modern media platform for the business and culture of hospitality.
Other & Past Investments
Other & Past Investments includes select current and prior investments made by Brandon Alster through Sling Ventures, personally, or in his capacity at prior firms. The list is not all-inclusive. Where applicable, final investment decisions were made by the respective firms’ investment committees.
Let’s Talk.
INFO@SLINGVC.COM
